『The Aquent Orange Book』は、マーケティングおよびデザイン分野における業界情報と給与調査レポートで、アジア太平洋およびヨーロッパ版が発行されています。1 年半ごとに世界 7 言語で発行される世界で最もカバー範囲の広い給与・採用レポートです。

米国内では、エイクエントは AIGA) および AMAと協力し、マーケティングおよびデザイン・プロフェッショナルの動向をテーマに、定期的に調査を実施しています。最も頻繁に取り上げているテーマは「私たちはどこまで創ればいいのか」です。

エイクエントは世界中で、お客様がマーケティングおよびクリエイティブ分野の人材を探し、管理するお手伝いをしてきました。これまで様々な出来事がありました。ぜひご覧下さい！

エイクエントの各種ブログでは、皆様のご質問にお答えし、マーケティングおよびデザイン分野のキャリアや人々そして動向に関するノウハウおよびアドバイスを提供しています。何かブログで取り上げてほしいテーマなどがありますか？何かディスカッションしたいことがありますか？

マーケティングやデザインの将来を左右するリーダーが提供するエイクエントのウェブキャストは、マーケティングやインタラクティブマーケティング、インタラクティブデザイン、グラフィックデザインのプロフェッショナル注目の話題を各種お届けしています。

エイクエントのホワイトペーパーは、マーケティングとデザインにおける複雑な課題を解決するための貴重なガイダンスを提供します。

Aquent Orange Book | マーケティング、コミュニケーション、クリエイティブ分野における給与調査・業界モニター | アジア | 太平洋版 2008-2009

The Aquent Orange Bookはマーケティング、コミュニケーション、クリエイティブ分野における最も包括的な給与調査・業界モニターです。今年、本調査はオーストラリア、中国、日本、韓国、マレーシア、ニュージーランド、シンガポール、台湾で行われました。

詳細な統計、トレンド分析、専門家の見解を掲載するAquent Orange Bookは、雇用主が採用に関する決断をする際に必要とされる情報を提供するものです。調査項目は従業員の在職期間、人材獲得戦略、給与上昇額、正社員・派遣社員の採用トレンド、社員定着化策、退職率、福利厚生、詳細な給与データを含みます。

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Wed, 01 Sep

Commonly Uncommon

I'm not a big shopper. In fact, malls still give me the heebie-jeebies, even many years after I was subjected to them by my parents who wanted me to get jeans, shirts, shoes, etc. for the new school year. Oh,...

Tue, 31 Aug

Commonly Uncommon

I'm not a big shopper. In fact, malls still give me the heebie-jeebies, even many years after I was subjected to them by my parents who wanted me to get jeans, shirts, shoes, etc. for the new school year. Oh,...

Mon, 30 Aug

FITC Toronto 2010 Videos - Live & Consolidated for Your Viewing Pleasure!

Well, it was another amazing FITC Toronto show for 2010, and this year Aquent again sponsored video capture of the HOTTEST sessions for you to enjoy :)We love working with FITC since, like Aquent, they're constantly looking for better ways...

Thu, 26 Aug

A Helping Hand, or Text

One aspect of customer service that should be on every website is the Help Text.  And it should be easy to understand and to use.  I've tried the Help section on a certain search engine and found myself ready to...

Wed, 25 Aug

UX and Marketing on the same page?

Can UX and Marketing get on the same page when it comes to improving websites, conversion rates and customer experience? Can cats and dogs live together? The Eisenberg's seem to think so...As usual, Jefferey Eisenberg really hits the nail on...

Fri, 20 Aug

Confronting the Red Lines and Self-Doubt

I've always had this fantasy of writing a story and seeing it published, with the overwrought falling in love with my tale of heartbreak and redemption and showering me with accolades, with prizes and all that goes with the notoriety.Realistically,...

Wed, 18 Aug

Reap What We Sow

We have seen talent shortages in the past in the Sydney Market and even in today's steady, less intense creative job market we are starting to see talent shortages for some job descriptions.Demand plays a large part in this, for...

Tue, 10 Aug

Storytelling for UX?

Everyone likes a good story, don't they?  Well if you're a UX professional, telling a good story can be an especially valuable skill because it's the perfect way to communicate, explore, persuade, and inspire.  You've no doubt heard some of...

Tue, 10 Aug

When Life Gives You Catalogs

Here's a two-birds-with-one-stone approach that I like:Catalog Choice, an organization that seeks to reduce paper waste by helping consumers get off catalog lists, has teamed with The Overbrook Foundation to sponsor a $20,000 Paperless Choice Challenge to help non-profits move into...

Mon, 09 Aug

Just Say No

I'm one of those people who has difficulty saying "No" to almost anything.  Do you want this last scoop of mint chip iced cream?   Yes.  Can you lend me $50 until my next paycheck?  Sure.  This spreadsheet needs to be...

Mon, 02 Aug

If You Go To San Francisco, Be Sure to Wear Your Printer's Apron

If you've been barraged as I have with Levi's (and Wieden+Kennedy's) "Go Forth" campaign, I say to you: wait, there's more.Levi's launched a workshop in San Francisco last month (to be followed by one in NYC this fall) with a...

Tue, 27 Jul

But Wait, There's More... Pantone Launches a Magazine

If you thought Pantone was done doing unPantone things, like opening up a hotel, then you may be pleased that they are doing something you'd might expect more from them, like launching a quarterly newsletter devoted to color.If you wanted...

Fri, 23 Jul

Engaging, What?

Engaging with consumers is, of course, key when it comes to marketing. But who are the best of the best? According to brand and communications research agency Hall & Partners, it's eBay, Google, Amazon, Microsoft, Yahoo, Facebook, Coca-Cola, Pepsi,...

Wed, 21 Jul

10 Common Errors

In this new media world, blog posts and articles are published within seconds after writing, and we've learned to roll with it, to expect it.  Typos are inevitable and usually go unchanged when it comes to the Internet.  But don't...

Fri, 16 Jul

Calling all Marketers! The 2010 Aquent/AMA Salary Survey is Here!

It's that time of year again -  when we teamup with the American Marketing Association to produce our salary survey of over 5,000 Marketers from all over the country. The news is good, but "guarded". It's not just me (and thanks...

Fri, 09 Jul

Creatives to the Rescue!

Here's a great idea - talented (and clever) Illustrator Kelly Light has banded together Illustrators both famous and not so well known, to help the animals harmed by the BP Oil Spill.Kudos to her for donating all her time to...

Fri, 09 Jul

TMI? If in doubt, leave it out.... Making social media work for you

•    "OMG!  I got so wasted last night!!"  •    "Blacking out is no fun!  How did I get home?"•    "I can't believe I slept in a field AND lost my shoes?"•    "How did I end up in Hoboken?"•    "Have to...

Wed, 07 Jul

Staycation, All I Ever Wanted

You've heard the old saying that "All work and no play makes Jack a dull boy".It's actually true, as you can judge by this picture of me.  Too many hours spent in front of the computer, on the phone, running...

Wed, 07 Jul

Netflix Steps It Up and Takes on HBO and Showtime

I've said it before, and I'll say it again, if the outgoing mail in the LA Aquent office is any indicator, Netflix is killing. Every Monday I see stacks of these little red envelopes on the front desk, ready...

Thu, 01 Jul

Dreaded Interview Questions

You know, "It takes a job to get a job" might seem like an old adage, and, well, it is. But so is, "Don't worry, the sun will still come up tomorrow." Just because an expression is old, doesn't make...

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