Blog : Aquent

14/02/2012

Driving Change with Creativity

How can you use creativity to push the boundaries, and drive change within your business? Do you view design as just another part of the marketing function? Well, you would be wrong in that assessment. In today’s business landscape, design can be the catalyst that drives businesses to innovate, find solutions to busi... 詳細

09/01/2012

Where brain science and marketing meet

Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli. 詳細

05/01/2012

The strategic power of design, with AIGA’s Richard Grefé

Think design is just about creating logos? Not so! In fact, designers can help businesses to innovate, communicate and solve big challenges. “There are two aspects of design,” says AIGA executive director Richard Grefé: "One is making objects and the other is solving problems. If you need to create a sign, 90 percent o... 詳細

10/11/2011

We celebrate our talented artists in the 2012 calendar

We're excited to announce the new Aquent/Vitamin T calendar showcasing the fine art of our talent from around the globe! This artistic work will be on the desks of thousands of Aquent and Vitamin T clients in the coming weeks. It's a great way to highlight the amazing Aquent/Vitamin T talent we know and love. Thank you... 詳細

09/11/2011

Mastering the creative brief

You’re juggling dozens of priorities and under the gun to get a new marketing campaign under way. Do you really have time to write a creative brief? Avoid the temptation to skip it! Why? 詳細

Driving Change with Creativity
Where brain science and marketing meet
The strategic power of design, with AIGA’s Richard Grefé
We celebrate our talented artists in the 2012 calendar
Mastering the creative brief

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15/09/2011 エージェントが見たインタビュー多くのインタビューに同席経験のあるエージェント伊藤が、タレントの受け答えを見ていて気づいたことをお話しします。2011年9月収録。
21/08/2011 Cacooビジネスは軌道に乗ったのか？ステンシルコンテストを開催中のCacoo。開発会社ヌーラボの社長とCacoo事業責任者へのインタビューをお届けします。フリーミアムモデルで収益化を目指しているCacooビジネスは軌道に乗ったのでしょうか？
16/08/2011 派遣マーケッターの活用が進む米国企業の人材戦略米国エイクエントのTracy Sinclair による米国最新事情。2010年11月収録。 ※iTunesで視聴するとチャプター機能をつかって頭出しができます
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